Transparent by design
How FairWhere decides
FairWhere ranks places by how well they work for the whole group — not just by distance, popularity or sponsorship.
Fairness is more than the midpoint
The fairest option is not always the geographic middle. FairWhere compares everyone's journey, return route, cost, convenience and venue fit to show which places work best for the group.
The FairWhere Score
Every result receives a score out of 100. A place can be fastest overall but still unfair if one person carries most of the travel burden.
Total group travel time
30%Sum of everyone's journey to the venue.
Journey balance
25%How similar each person's travel time is.
Longest individual journey
15%Protects the person with the hardest trip.
Return journey fairness
10%Late-night and reverse-route sanity check.
Convenience
10%Changes, walking time and step-free access.
Cost fairness
5%Fare balance across the group.
Venue or destination fit
5%Suits the plan, group size and time.
Availability & bookability
gateOpen at the right time; bookable where relevant.
Accessibility constraints
gateRespects any step-free or mobility needs.
Walking time
gateTotal minutes on foot at either end.
Weights shown apply in Best Blend mode. Other fairness modes reweight the score.
Fairness modes
Pick the definition of fair that matches your group.
Best Blend
The default. Balances all fairness factors.
Fastest Overall
Minimises total group travel time.
Most Equal
Keeps everyone's journey as similar as possible, even if total travel time is slightly higher.
Kindest to the Worst-Off
Protects the person with the longest or hardest trip.
Cheapest
Minimises total group fare.
Fewest Changes
Favours direct routes with the fewest interchanges.
FairWhere shows the trade-offs
FairWhere does not hide trade-offs. It shows why one place ranks above another.
- LabelFastest, but less fair
- LabelFairest overall
- LabelBest for the longest traveller
- LabelCheapest, but poor balance
- LabelGreat venue, weaker journey fairness
Partners do not buy the fairest result
FairWhere may show Partner Venues, Verified Playlists or Sponsored Playlists. These are clearly labelled. Partner status does not automatically improve the FairWhere Score.
Partner venues are ranked using the same fairness logic as other eligible places.
Travel times are estimates
Routes, travel times, prices, opening hours and availability can change. FairWhere shows the best available estimate and should be checked before final booking or travel.
Your location data matters
People may enter home, work, airport or travel locations. FairWhere should only use this information to create and share Plans, unless the user agrees otherwise.
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