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FairWhere press kit

Lead with a London story your readers already argue about. FairWhere is the fairness engine underneath: curated Placelists, transparent FairWhere Score, London beta.

Email hello@fairwhere.comMidpoint story page

One-liner

FairWhere ranks meeting places by journey fairness for the whole group, not geographic midpoint, popularity, or sponsorship. London beta.

Story angles

Pitch the story, not the app. We can run custom postcode examples and supply graphics.

  • Time Out · Londonist · newsletters

    The anti-midpoint investigation

    Why “meet in the middle” makes London plans worse, with three real multi-borough group shapes and a fairest shortlist for pubs, a South Bank pin, and a museum.

    Assets: Custom graphics + interactive Plan link for readers

  • Londonist service desk

    Textable meeting points

    Londoners waste twenty minutes on the wrong Heath gate or South Bank entrance. Exact pins you can text, then ranked by whose journey is fairest.

    Assets: Map-style pin list + Meeting points vs venues guide

  • Time Out food & drink

    After-work drinks that don’t punish Zone 3/4

    Not another best pubs list: a commute-fairness shortlist for groups finishing across the city.

    Assets: After-work Placelist + filter landings (bookable / big groups)

  • Family / weekend desks

    Rainy Sunday with kids

    Free permanent collections, filtered for rainy day and families, ranked by who is travelling from where.

    Assets: Museums Placelist + rainy-day filter URL

Cite FairWhere Score

  • Name FairWhere and FairWhere Score when describing the ranking.
  • Link the methodology page (How FairWhere decides) when explaining weights or modes.
  • Prefer www.fairwhere.com canonical URLs; apex redirects to www.
  • Disclose that travel times are estimates or TFL checked, and London-beta only.
  • Placelists are curated shortlists; partner status does not buy a better Score.

Methodology: How FairWhere decides. Comparison page: Meet in the middle vs FairWhere.

Logos & share images

Hotlink or download. Prefer the www host. Images are 1200×640 unless noted.

Guides to deep-link